Investment Summary
Two phases, one partnership. Phase 1 ships the rebuilt Logan.edu. Phase 2 keeps it compounding.
Phase 1: Website Development
A clean base scope, with one optional AI add-on. No mystery menu. Humanity briefly regains dignity.
| Item | Type | Price |
|---|---|---|
| Logan.edu Lovable Website Rebuild | Base project | $20,000 |
| Conversational AI Student Support Bot | Optional add-on | $2,500 |
Base Lovable rebuild + conversational support bot. This gives Logan the public site and the student support layer.
Conversational AI Student Support Bot
$2,500Optional add-on. Ships with the new site, ready Day 1.
- 24/7 answers to the questions prospective and current students actually ask — admissions, programs, deadlines, financial aid pointers
- Trained on Logan's existing FAQs, program pages, academic calendar, and policies
- Smart escalation: hands off to the right human when a question needs one (financial aid, accommodations, accreditation)
- Brand voice tuned so it sounds like Logan, not a generic bot
- Red-team tested against 100+ realistic student questions before launch
- Conversation analytics piped into the marketing dashboard
- 30-day post-launch tuning included — first month of real questions refines the bot for free
- Ships with the new site, ready Day 1
Optional ongoing managed services begin after launch and are scoped separately in Phase 2 below.
Phase 2: Managed Services & AI Dashboard
These tiers are add-ons to the base website build. They are structured around outcomes and operating cadence, not billable hours, because nobody needs another retainer that quietly turns into expensive calendar decoration.
Managed Website Oversight
A steady operating layer for your website, marketing visibility, and SEO health.
- ARCCom dashboard access
- Lovable site integration (auto-deploy approved changes)
- CRM integration (HubSpot, Salesforce, Slate, or comparable)
- Google Search Console integration
- Google Analytics 4 integration
- Unlimited AI-generated SEO and website-change recommendations
- Approval workflow → Lovable deployment
- Site health monitoring (broken links, sitemap hygiene, Core Web Vitals)
- Page performance tracking (traffic, CTR, position, opportunities)
- Competitor query monitoring (5 competitors)
- Monthly performance report
- Action list for approved improvements
Dashboard + AI Content Engine
Adds AI content production to the Tier 1 dashboard.
- Everything in Tier 1
- Google Ads integration (powers keyword planner + paid/organic comparison)
- AI Keyword Planner (informed by Ads data + GSC + competitor signals)
- AI Content Calendar with topic queue and publishing schedule
- AI content drafting (articles, program pages, FAQs, title/meta tests, admissions copy)
- Content approval workflow before publishing
- Content refresh queue for high-impression, low-CTR pages
- Bi-weekly opportunity review and prioritization
- AI-generated performance narrative reports (weekly digest + monthly summary)
- Expanded competitor monitoring (topics + queries)
AI Marketing Production System
Adds custom AI development capacity on top of the full intelligence + content stack.
- Everything in Tier 1 and Tier 2
- Up to 2 custom AI automations per month
- Custom integrations beyond the standard stack (Slate CRM, Mailchimp, Calendly, Zapier)
- Quarterly AI roadmap aligned to client growth objectives
- Board-ready leadership reporting on AI program performance
- Slack/Teams shared channel — async responses within 4 business hours
Managed services are optional and separate from the $20,000 site rebuild. Tier selection can happen after the website scope is approved.
Tier Comparison
| Tier 1 | Tier 2 | Tier 3 | |
|---|---|---|---|
| Monthly | $5,000 | $7,500 | $9,000 |
| Annual | $60,000 | $90,000 | $108,000 |
| Dashboard + GSC + GA4 + CRM + Lovable | |||
| Unlimited SEO + site recommendations | |||
| Approval-to-deploy workflow | |||
| Monthly performance report | |||
| Google Ads integration + keyword planner | — | ||
| AI Content Calendar + drafting + publishing | — | ||
| AI performance narrative reports | — | ||
| Custom AI automations (up to 2/month) | — | — | |
| Custom integrations | — | — | |
| Board-ready quarterly reporting | — | — |
What counts as one AI automation
A custom AI agent or workflow built for a specific client need.
- Examples: admissions inquiry chatbot, predictive lead scoring, applicant journey personalization, faculty content amplification pipeline, automated drip sequences triggered by GSC data, RFI form abandonment recovery
- Includes build, test, deploy, and 30-day post-launch tuning
- Unused automations roll over up to 1 into the next month
- Additional automations beyond the monthly allotment: $3,500 each
Engagement terms (all tiers)
- 6-month initial term, then month-to-month
- 30-day cancellation notice after initial term
- Tier upgrades and downgrades anytime, prorated to the next billing cycle
- Managed services are optional — clients can purchase a site build standalone, a managed service standalone, or bundle them
One-Time Dashboard Setup
$4,000Connecting the client's Lovable site to the ARCCom dashboard is a one-time setup fee, billed in Phase 1 alongside the website build.
- Lovable site integration (action API wiring for approved deployments)
- CRM connection
- GSC and GA4 authentication and historical sync
- Workspace provisioning and brand configuration
- Initial AI Audit baseline (28 days of data ingestion + first recommendation run)
The setup fee is not waived when bundling with the website build — it is a discrete deliverable. Monthly tier fees begin after the dashboard is live and the first AI Audit is delivered.