Clarify the Academic Structure
Rebuild around a clearer three-college model: Chiropractic, Health Sciences, and Life Sciences, with dedicated landing pages that search engines and students can understand.
The Opportunity
The Opportunity Is Bigger Than a Website Refresh
Logan.edu already has authority, brand equity, and search demand. The issue is that the current structure makes Google, prospective students, and the marketing team work harder than they should. A new site should fix the architecture and create a weekly improvement loop after launch.
Protect What Already Works
Preserve and improve the top traffic-earning pages instead of blindly migrating thousands of weak, duplicated, or retired URLs.
Move From Reporting to Execution
Use an AI-assisted dashboard to turn GSC and GA4 data into prioritized title, meta, content, and conversion recommendations for approval.
One Page Design
Home Page Example
Less brochure, more chiropractic college. Hands-on imagery of students with spines, anatomy, and clinic work — the way competitors like Palmer present the profession — paired with a guided path for prospective students.
Improvements
01Video Hero
Motion-led brand moment; replaces static stock photo.
02Clear Degree Paths
Chiropractic, Physician Assistant, Health Science Degrees — and Talk to Adviser — surfaced directly under the hero.
03Value Propositions
Three Colleges, One Mission tells the school's story up front.
04Hands-On Proof
Clinical hours, board pass rate, and curriculum length built into the page, not buried.
05Program Finder
Three-click filter routes prospects to the right program fast.
06Student Voices
Real student quote + portrait builds trust and warmth.
07Search-Intent FAQ
Answers the exact questions Google already shows for Logan terms.
08Admissions CTA
Apply / Request Info / Visit — always reachable, never hidden.
logan.edu
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More Than a Career. It's a Calling.
Become a confident leader in the dynamic, rewarding field of whole health care. At Logan University, you'll develop the knowledge and skills to make an immediate impact on your community's health.
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Discover how scholars become healers.
Chiropractic Program
Physician Assistant Program
Health Science Degrees
Talk to Adviser
Three Colleges. One Mission.
Where will your hands take you?
FlagshipCollege of Chiropractic
Doctor of Chiropractic. Hands-on adjusting from trimester one, real patients in Logan clinics.
Explore programs
GrowingCollege of Health Sciences
Sports Science, Nutrition, Health Informatics, and pre-professional pathways.
Explore programs
FoundationCollege of Life Sciences
Biology and human biology degrees that prepare students for graduate health professions.
Explore programs
Inside the DC ProgramHands-On From Day One
More patient hours than any DC program should have to brag about.
Logan students train in on-campus clinics, community outreach sites, and Veterans Affairs rotations — so graduates leave practice-ready, not classroom-ready.
1,000+
Clinic Hours
6
Trimester Curriculum
95%
Board Pass Rate
Find Your Program in 3 Clicks
Program Finder
Degree Level
Area of Interest
Format
Start Term
Match me to programs
Student Voices
"I came to Logan to learn how to adjust. I'm leaving knowing how to run a practice, read research, and serve a community."
Maya R. — Doctor of Chiropractic, Class of '26
Read more stories →Meet a student ambassador →
Why Logan
A campus built around the profession.
01
Clinical-first curriculum
Adjusting labs every trimester.
02
Evidence-informed
Research integrated into every class.
03
Career support
Practice mentorship before you graduate.
04
Chesterfield, MO campus
112 wooded acres outside St. Louis.
Answers Google Already Wants
Search-intent FAQ
How long does it take to become a chiropractor?
What is the best chiropractic degree?
How much does a Doctor of Chiropractic program cost?
What health science programs does Logan offer?
Ready to take the next step toward your DC?
Chesterfield, MO · Trimester starts every Jan, May & Sept
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Visual concept only. Imagery is illustrative and intended to show the direction — final photography would feature real Logan students, faculty, and clinics.